Creative Direction

Responsible for the design and UX of the original weekly edition app.

• Working directly with developers to reinterpret the weekly print edition content. Defined brand and template implementation to a new platform, while maintaining visual integrity of the brand. Maximising impact of imagery and the reading experience for the new platform.

• Design of user flows and content hierarchies.

• Researched and designed an interactive table of contents that is used as a template for all index screens across the branded apps.

When the code base needed updating and merging with the iPhone code base we iterated on the original design. Refreshing the type usage, navigation page transitions, also improving the user experience of the audio player and download process.

The Espresso App

Espresso was The Economist's venture into daily publishing in a native app environment.

I was responsible for creating and art directing the look and feel of the app. With just five short stories each day, engaging the user with simplicity and clarity was key to making the design resonate.

Wire-framing user journeys, extensive prototyping and then worked directly in code with the developers, resulting in a clean, simple app which evolved The Economist master brand identity, but also delivered a little playfulness with the UI.

China Business Review App

The Economist's first adventure into the Chinese market was this bilingual app.

Building on the design language and components evolved for Espresso I was responsible for the UX and UI.

The navigation had to be intuitive and simple, as the focus needed to be on the content, and ability to toggle between the two languages. The UX had to be effective as new stories are loaded into the app throughout the month.

Experience managing external developers and UX designers gained through the Espresso and the masterbrand app work enabled delivery to tight deadlines and flexibly working across time zones.