The Economist has amazing editorial content, yet there was no way of collating articles on a specific subject to serve to the readers as an immersive experience. So we created hubs, which proved to increase traffic by making content more discoverable and easier to browse.

The World If was a new sub-brand of The Economist. Working closely with the editor I developed the design of the product across all platforms: website, app and print supplement. Conceptualised and art directed social optimised infographics that were directly sharable from the page.

Art direction and extensive research for new illustrators to collaborate with enabled these editions to be fresh and engaging.