Product Design Leadership

Built and led a product design team that worked closely with senior stakeholders, product managers, the newsroom and developers.
Design direction of a new FT.com website, that delivered improved content density for our users, and a more contemporary look and feel. Creating a suite of components that communicated the progressive nature of the FT content whilst respecting its heritage. Using a modular design for all landing pages we enabled new ideas and components to be quickly tested, deployed and iterated on. In the fast paced news environment the focus was to keep the offering flexible and improving the ability to iterate based on constant user feedback and data.

Rich journalism

An initiative tasked with improving the overall reading experience meant we built a new storytelling component kit for journalists.

Working closely with the newsroom to identify their user needs and the readers needs, we developed a series of components that enabled the journalists to better tell their stories and improve user engagement and onward journeys at article level.

• Article topper treatments for a richer visual experience and clearer signposting of content types to readers.
• Navigation components that clearly link stories into series to promote better content discovery and onward journeys for users.
• Article teaser system that signalled to the user the content types and hierarchies or stories.
• Suite of homepage hero configurations that allow the homepage to scale quickly according to news events.