Creative Direction

Created and led a design team that worked closely with senior stakeholders, product managers and developers.
Creative direction of a new design language for FT.com together with a library of components which communicated the progressive nature of the FT content whilst respecting it’s heritage. Using a modular design for all landing pages we enabled new ideas and components to be quickly tested and deployed. In the fast paced news environment we needed to keep the offering flexible and improve the ability to iterate based on user feedback.

Rich journalism

An initiative tasked with improving the overall reading experience and building a new storytelling component kit for journalists.

Working closely with the newsroom we developed a series of components that enabled the journalists to better tell their stories and improve user engagement at article level.

• Article topper treatments for richer journalism and clearer signposting of content types to readers.
• Navigation components that clearly link stories into series to promote better content discovery and onward journeys for users
• Article teaser system that signal to the user the content types and hierarchies
• Suite of homepage hero configurations that allow the homepage to scale according to news events